瀵规瘡涓涓祦閲忕被鍨嬶紝鎴戜滑浼氳皥鍙婏細

鈥 瀛︿範鏇茬嚎鈥斺旇繖涓祦閲忕被鍨嬫搷浣滆捣鏉ュ浣曪紵
鈥 鍩虹鐢ㄦ埛闇姹傗斺斾负浜嗗緱鍒颁竴涓浆鍖栦綘寰椾粯鍑哄灏戠殑鍔姏锛
鈥 Targeting鑳藉姏鈥斺旀垜浠负浜嗗緱鍒扮簿纭敤鎴锋湁鍝簺鏉′欢鍙互璁剧疆銆
鈥 涓婇噺鑳藉姏鈥斺斿彲鍚﹀緢瀹规槗鐨勭粰campaign涓婇噺銆
鈥 鐩稿鑺辫垂鈥斺旀祦閲忓渚垮疁锛屼互鍙婃槸鍚﹀彲浠ョ敤杈冨皬鐨勬垚鏈幓鎺屾彙瀹冦
鈥 绉诲姩绔傚簲鎬р斺旇繖涓祦閲忓绉诲姩浜掕仈缃慶ampaign鏄惁鍏锋湁娼滃姏銆

鎴戜細鍒楀嚭姣忎釜娴侀噺浼樼偣鍜岀己鐐广
鎴戜滑涔熶細璋堣皥鐗瑰畾鐨勬祦閲忔簮鍜屽钩鍙般
鏈鍚庢垜涔熶細缁欏嚭涓寮犲閮ㄨ祫鏂欏垪琛紝濡傛灉浣犳兂瀵规瘡涓被鍨嬬殑娴侀噺婧愪綔鏇村浜嗚В鐨勮瘽銆

#浠樿垂鎼滅储

鍦ㄨ胺姝屻佸繀搴斾互鍙婇泤铏庝粯璐规姇鏀惧箍鍛婃槸缁檕ffer鑾峰緱楂樿川閲忔祦閲忔渶蹇殑鏂规硶涔嬩竴銆

浠樿垂鎼滅储涔熷惛寮曚簡涓栫晫涓婃渶澶х殑骞垮憡鎶曟斁鍟嗭紝涔熸湁鏁板崈瀹跺皬鍟嗗銆

Affiliates鏄胺姝屾渶涓嶆兂瑕佺殑骞垮憡鎶曟斁鑰咃紝浣犻氬父闇瑕佸崄鍒嗗姫鍔涙墠鑳戒笂鍘诲共涓鎶娿傚鏋滆胺姝屼笉鍠滄浣犳帹骞跨殑涓滆タ锛屼綘灏变細鍙戠幇浣犵殑璐﹀彿琚浜嗐

#浠樿垂鎼滅储鎬荤粨銆

#浼樼偣

鈥 浠庝竴涓柊浜虹殑瑙掑害锛岃繖鍙兘鏄笂鎵嬭幏鍙栫粡楠岀殑鏈绠鍗曠殑娴侀噺棰濄備綘缁欐悳绱㈣瘝鏉″嚭浠枫傚畠鐨勬綔鍔涘寰堝浜烘潵璇村凡缁忛潪甯告槑鏄句簡銆傚洜姝や篃鏄緢澶氬皬鍟嗗娑夎冻浠樿垂鎺ㄥ箍鐨勭涓姝ャ
鈥 娴侀噺璐ㄩ噺鏄緢濂界殑銆傚晢瀹朵滑鐖辨浜嗚胺姝岀殑娴侀噺銆備粬浠お鍠滄浜嗘墍浠ョ粡甯镐笉鍏佽浣犱笂鍘诲拰浠栦滑绔炰簤銆
鈥 AdWords鏄涓娴佺殑骞冲彴銆傛垜浠琣ffiliates缁忓父蹇樹簡Google鍦ㄥ鎵惧鎴蜂笂鏄偅涔堢殑寮哄ぇ銆俆argeting閫夐」鏄姝ょ殑骞挎硾銆侫dWords瀵逛簬鏂颁汉鏉ヨ涔熷緢濂界敤锛屼絾鏄浠樺嚭鍔姏鐨勪汉鏉ヨ鍥炴姤涔熸槸鍊煎綋鐨勩
鈥 绉诲姩鎼滅储浠嶇劧鐩稿澶勪簬鏈畬鍏ㄥ紑鍙戠姸鎬侊紝鐩告瘮浼犵粺浜掕仈缃戞悳绱㈡潵璇淬

#缂虹偣

鈥 CPC锛坈ost per click锛夋ā鍨嬮氬父鍜岄偅浜涗緷闈犳洿楂樼殑CTR锛坈lick through rate锛夊拰CPM锛坈ost per 1000 impressions锛夎窇璧㈠ぇ閲忕珵浜夊鎵嬬浉鍙嶃
鈥 瀵逛簬鎴戜滑璁ㄨ杩囩殑澶ч儴鍒唙erticals锛岄兘闇瑕乧loaking銆傚湪Google涓奱ffiliates鐨勬棩瀛愬緢鑹伴毦銆
鈥 绂诲紑Google AdWords锛屽彧鏈夋湁闄愮殑閲忋備竴浜汚ffiliates鍦˙ing涓婅幏寰楁垚鍔燂紝浣嗛噺涓嬮檷鐨勫帀瀹炽傚鏋滀綘寮濮嬪仛AdWords锛岄偅涔堜綘鏁翠釜鐨勬悳绱㈢瓥鐣ラ兘鏄痓e shafted銆

#鐩稿叧鐨勬祦閲忔簮

鈥 Google AdWords
鈥 Bing / Yahoo
鈥 7Search

#鏈夊府鍔╃殑鏂囩珷

• http://iamattila.com/media-buying-101/adwords-secrets-6-tips-on-how-to-improve-your-campaigns.php
• http://www.lukepeerfly.com/setting-7search-campaign
• http://www.premium23.com/category/adwords/
• http://www.premium23.com/category/bingads/