Banner 骞垮憡鐨勫彲鑳芥ф槸鏃犵┓鐨 锛屾墍浠ュ鏋滄妸Display 鍜 Banners鎹嗙粦璇存槑鏄病鏈変换浣曟剰涔夌殑銆

浣犲彲浠ユ壘鍒板崟鐙殑浼犵粺浜掕仈缃 display networks銆佺Щ鍔ㄤ簰鑱旂綉display networks锛屼篃鏈変袱鑰呴兘鎻愪緵鐨刵etwork銆備环鏍兼湁渚垮疁鐨勶紝鏈夎吹鐨勶紝涔熸湁鍦ㄥ钩鍧囦环鏍肩殑銆傝屼笖鏈夌殑绫诲瀷寰堝師濮嬶紝鏈夌殑鍙堝彲浠ユ彁渚涢潪甯告湁鍒涙柊鎬х殑targeting閫夐」銆

浣犲彲浠ヤ粎浠呭湪涓涓綘閫夊畾缃戠珯鐨勪竴涓猙anner锛岃秴绾т笓娉ㄧ殑璺慶ampaign銆備篃鍙互閫夋嫨姣忎竴涓湁300*250鍍忕礌banner鐨勭綉绔欎竴璧疯窇銆

杩欏彧鏄12涓湀鑺辫垂1000鍒 涓 12鍒嗛挓鑺辫垂10000 鍒鐨勫尯鍒

濡傛灉鎴戜滑鍙互鍦╠isplay campaigns涓壘鍒颁竴鑷存э紝閭ｄ箞鎮ㄥ皢闇瑕佹寚瀹氫竴濂楀畬鏁寸殑钀ラ攢鏂瑰紡銆

璁稿affiliates寰堥毦涓轰竴涓猳ffer璁捐鍑哄彲浠ュ惛寮曡冻澶熺偣鍑婚噺鐨刡anner锛屾垨鑰呰浜烘劅鍏磋叮鐨凩P銆

杩欏彲鑳芥槸鎵鏈塧ffiliates鏈闅炬帉鎻＄殑娴侀噺绫诲瀷銆

浣嗘槸鍏変粠閲忎笂鏉ヨ锛屽洖鎶ユ槸璁╀汉鐤媯鐨勩

娉ㄦ剰锛歁obile display network鏇村鏄撴祴璇 鈥 鍥犱负瀹冨睆骞曞灏忥紝涓嶄細鍍忕綉椤垫煇浜涢儴鍒嗘案杩滀笉浼氳鐐瑰嚮銆傚鏋滄偍瑕佷笓娉ㄤ簬banner娴侀噺锛屾垜寮虹儓寤鸿鎮ㄤ粠鎵嬫満寮濮嬨

#Display / Banners 鎬荤粨

#浼樼偣

鈥isplay骞垮憡灏嗘暣涓綉缁滃憟鐜扮粰浣犮傚畠涓嶄緷璧栦簬鍗曚釜鎼滅储寮曟搸锛圙oogle锛夋垨鍗曚釜绀句氦濯掍綋宸ㄥご锛團acebook锛夈傚鏋滄湁姝ｇ‘鐨勫垱鎰忚搴﹀拰瀹岀編鐨刼ffer锛屾偍鍙互鍋氫竴浜涘ぇ浜嬨
鈥㈡柊鐨刴obile display networks鐨勬縺澧炴剰鍛崇潃鎴戜滑澶勪簬涓涓粍閲戞椂浠ｏ細鎴戜滑鍙互閫氳繃绔炰簤淇冭繘浠锋牸涓婃定鐨勬笭閬撴潵鎺ㄥ箍鎵嬫満offer銆俉eb display networks涔熸槸涓鏍风殑锛屽彧瑕佸搧鐗岃繍钀ュ晢鏈夋棤绌锋棤灏界殑棰勭畻銆
鈥㈤氳繃retargeting on display networks鏉ヨ窡韪偍鐨勬綔鍦ㄥ鎴锋槸鏈夊彲鑳界殑銆傝繖鍙兘涓嶆槸璧氶挶鐨勪富瑕佹柟娉曪紝浣嗚繖鏄竴绉嶇嫨鐚庣殑涔愯叮銆

鈥㈡効鎰忕壓鐗插彲鎵╁睍鎬х殑affiliates鍙互閽堝鍗曚釜缃戠珯鐨刡anner绯诲垪杩涜瀹氫綅锛屽苟涓斿彲浠ヤ韩鍙楃編濂界殑鈥滃埄娑︾┖闂粹濓紝浠栦滑鐨刼ffer閫傚悎鍗曚釜缃戠珯鐨勮浼椼傝繖鏄柊鎵嬬殑濂介夋嫨銆

#缂虹偣

鈥㈡祴璇曢潪甯告槀璐碉紝鐗瑰埆鏄湪鍩轰簬Web鐨刣isplay exchanges涓娿傚熀浜庣綉绔欑殑瑙勬ā鏈夊彲鑳芥槸濂界殑涔熷彲鑳芥槸鍧忕殑銆傚緢灏戞湁affiliate鑳藉杞寲濂絉ON campaigns銆傚瀭鐩寸殑鎴愪汉棰嗗煙鏄竴涓緥澶栥
鈥㈡瘡涓綉绔欓兘鏈夎嚜宸辩殑骞垮憡鎸囧崡銆侫ffiliate蹇呴』鎺屾彙Google鎴朏acebook鐨勫箍鍛婅姹傘傞偅涔堬紝瀹冨彲浠ユ洿鍔犵棿杩蜂簬婊¤冻MOM鍜孭op shop鐨勯渶姹傘
鈥㈠湪mobile display networks涓婏紝绔炰簤婵鐑堬紝鍦ㄦ煇浜涙儏鍐典笅锛屾暣涓钩鍙扮敱杈冨ぇ鐨勫瓙鍏徃涓诲銆傛病鏈夌嫭鐗圭殑瑙掑害鎴栫嫭瀹舵姤浠凤紝浣犲緢闅捐幏寰楀ソ鐨刼ffer銆
鈥㈠嵆浣挎偍鏈夋垚鍔熺殑campaign锛屾偍涔熷繀椤诲簲瀵光渂anner blindess鈥 - 鐢ㄦ埛杩囦簬鐔熸倝浣犵殑banner鑰岃嚜鍔ㄥ拷鐣ヨ繘鑰屽仠姝㈢偣鍑汇

#鐩稿叧Traffic Sources

鈥 SiteScout
鈥 Google Display Network
鈥 BuySellAds
鈥 AdBlade
鈥 Pulse 360
鈥 TrafficJunky (adult)
鈥 Exoclick (adult)
鈥 Decisive (mobile)
鈥 BuzzCity (mobile)
鈥 AirPush (mobile)
鈥 AdMob (mobile)
鈥 AdRoll (retargeting)

娉ㄦ剰锛氳繖閲屽垪鍑哄お澶氥傝鍙傞槄鎸囧崡鍚庨潰鐨勮祫婧愭眹缂栵紝浠ヤ究鏇村ソ鍦伴夋嫨銆

#鏂囩珷鍙傝

鈥 http://www.jayknowscash.com/2014/12/08/ron-traffic-holy-grail-adult/
鈥 http://finchsells.com/2014/03/26/spot-my-mistake-in-this-trafficjunky-campaign/
鈥 http://iamattila.com/iamteacher/exclusive-iamattilas-ultimate-spying-guide-for-mobile-media-buyers.php
鈥 http://www.boxofads.com/blog/how-to-create-a-successful-display-campaign-with-competitive-data/