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对佣金模型的思考

Affren
2017/12/25 10:51:00

#Dating CPL vs CPS

鎴戠煡閬撲綘浠ぇ閮ㄥ垎浜洪兘浼氳浣犱滑鏇村惧悜浜嶤PL dating offers锛屽洜涓鸿繖鏍锋洿瀹规槗鐩戞帶娴侀噺銆

浣嗘槸鎯虫兂浣犱滑鏇捐涓娆″張涓娆$殑瑕佹眰杩滅offers澶氬皯娆°

浼樺寲瀹屼箣鍚庡彧鑳借幏寰楀皯閲忕殑leads銆傜敱浜庡コ鎬ф祦閲忔湁澶锛屾垨鑰呴敊璇殑骞撮緞鎴栬呯畝鍗曠殑娌℃湁閫鍥炲埌骞垮憡涓绘垨鑰呬粬浠牴鏈笉鍛婅瘔浣犮

鐪熺浉鏄紝鎴戜负涓涓猟ating骞垮憡涓诲伐浣滐紝骞朵笖鎴戝彲浠ュ憡璇変綘鍦ㄤ綆浜50-100涓猯eads鐨勬椂鍊欐槸鏃犳硶妫鏌ョ湡鏄殑娴侀噺璐ㄩ噺鐨勩傚浜庡ぇ閮ㄥ垎dating offers锛宭ead鍒伴攢鍞殑杞寲鍟婂ぇ姒傚湪2-5%锛屾牴鎹祦閲忚川閲忚屼笉鍚屻

浠栦滑鐨凜PS鐩爣鑼冨洿浠$50~锟100銆傛墍浠ワ紝濡傛灉骞垮憡涓绘棤娉曚粠浣犲甫鍘荤殑姣100涓猯eads涓幏寰2涓攢鍞紝閭d箞骞垮憡涓诲氨浜忎簡銆

鍦ㄦ垜鐪嬫潵锛孋PS姣擟PL鏇寸ǔ瀹氫笖鎸佺画鏇翠箙銆備絾鏄垜鐩镐俊浼氭湁浜轰笉鍚屾剰銆

濡傛灉浣犺兘鍚屾椂寤虹珛涓涓猯ist锛岄偅灏辨洿濂戒簡銆傞偖浠舵槸鐩墠涓烘杞寲鏈鍝堢殑骞朵笖鎵鏈夌殑澶х墰鍑犱箮閮戒細浣跨敤閭欢鏉ョ嫚鐙犵殑涓婇噺銆傛垜璇寸殑鏄50-100涓攢鍞竴澶╋紝鍦$50-$100 payout鐨凜PS銆

灏卞儚浣犱滑閮界煡閬撶殑鍏充簬CPL campaign锛屽綊鏍圭粨搴曞氨鏄疌PC vs EPC銆

鑰屽浜嶤PS锛屼綘鎯宠浜夊彇$2-$3鐨凞OI CPLl鏉ヤ娇瀹冨鏁堛

#浠庡厤璐筍OI鎹㈠埌DOI鍒癈PS

瀵逛簬涓涓嫢鏈夐暱鏈熸綔鍦ㄤ环鍊肩殑SOI campaign锛屽畠浠嶇劧蹇呴』瑕佷负骞垮憡涓诲甫鏉ラ攢鍞

鑰屼笉绠′綘鏄帹骞縎OI锛孌OI杩樻槸CPS銆

瀵逛簬SOI锛屽湪浣犵殑璐ㄩ噺涓嶉敊鐨勫熀纭涓婁綘浼氬緱鍒版彁鍓嶆敮浠樼殑涓涓緝灏忕殑浣i噾銆傚鏋滆川閲忎笉浣筹紝浣犲氨浼氳鍓旈櫎銆備粈涔堟牱鐨勬祦閲忔墠绠椾笉閿欏憿锛熸湁浠峰肩殑leads銆傝岃繖閫氬父鐢遍攢鍞潵鍐冲畾銆

瀵逛簬DOI锛屽箍鍛婁富閫氬父灏介噺鑾峰彇鏋佷綆璐ㄩ噺鐨刲eads锛岀劧鍚庡笇鏈涢氳繃閭欢纭鐨勫舰寮忔潵澧炲姞涓浜涢澶栫殑淇濋殰銆傚湪dating offers涓紝褰撲竴涓箍鍛婁富鍐冲畾浠嶴OI鍒囨崲鍒癉OI锛岄氬父杩欐槸涓潖娑堟伅鍥犱负浠栦滑涓嶄細涓洪澶栫殑杞寲姝ラ澧炲姞瓒冲鐨勪剑閲戙傚彟涓鏂归潰鏉ヨ锛屽拰閲囧彇浜嗚繖浜涢槻鑼冩帾鏂界殑骞垮憡涓诲悎浣滀綘鏇村彲鑳藉緱鍒颁竴涓洿鍔犵ǔ鍥虹殑campaign銆

濡傛灉浣犲凡缁忕煡閬撲綘鏄竴涓猳ffer鐨勫墠5%鐨凙ffiliate锛岄偅涔圕PS鏄渶浣虫ā鍨嬨傚鏋滃箍鍛婁富鏃犳硶鍦ㄤ綘鐨勬祦閲忎笂鑾峰緱瓒冲鐨勫摝姹囨姤锛岄偅涔堟祴璇曡繖鏍风殑妯″瀷鏄悎鐞嗙殑銆傚箍鍛婁富涔熸洿鍙兘鎶婄粰浣犵殑浣i噾鏈澶у寲銆備竴涓攢鍞氨鏄竴涓攢鍞備粬浠細缁欎簣浣犳渶楂樼殑payout銆

鎴戜笉璁や负涓涓狝ffilaite鍙互浠嶴OI鍒癉OI鍒癈PS鎱㈡參鑾峰緱缁忛獙銆

鎴戜滑閫氬父鐢ㄦ垜浠彲浠ラ噰鐢ㄧ殑鏂规硶锛屾潵鑾峰彇缁欐垜浠渶楂樼殑鍥炴姤銆傞氬父杩欐潵鑷竴涓狣OI锛屽洜涓哄畠鍋氳捣鏉ョ殑閫熷害姣斾竴涓ǔ瀹氱殑CPS瑕佸揩寰楀銆

閭d簺姣忓ぉ鏃╀笂涓轰簭鎹無ffers鎰熷埌鍘屽︾殑Affilaite鍙兘鏈缁堜細瀛︿範鎶曟斁CPS锛屼笉杩囪繖鍙堟槸鍙︿竴涓緢澶嶆潅鐨勪笢瑗夸簡銆

#閫氳繃Rev Share鐨勭敓鎰忓垱閫犺鍔ㄦ敹鍏

鎴戜滑閮界煡閬擄紝Affilaite Marketing閮芥湁宸ㄥぇ鐨勪笂椋庡拰宸ㄥぇ鐨勪笅椋庛傚綋浣犺窇涓涓ぇcampaign鐨勬椂鍊欙紝涓鍒囬兘鏄編濂界殑銆備綘鐢氳嚦鎶婁綘鐨勬瘡鏃ュ埄娑︿箻浠365锛岀劧鍚庝綘涓嶆暍鐩镐俊浣犵湅鍒扮殑宸ㄥぇ鏁板瓧锛佷絾鏄殢鍚庘︹ffer灏变笉琛屼簡鈥︹︿竴澶滀箣闂粹︹︿綘鐨勬柊娓歌墖灏辫繖鏍锋病浜嗭紒
姣忎竴涓湪杩欒娣疯抗涓娈垫椂闂寸殑Affilaite閮界煡閬撹繖绉嶆劅鍙楋細闈炲父铔嬬柤锛佷綘鐨勬敹鐩婂ぇ骞呰烦姘达紙濡傛灉娌℃湁褰掗浂鐨勮瘽锛夊苟涓旇繖璁╀汉鏃犳瘮娌抚銆傛垜鍦8骞翠粠涓氳繃绋嬩腑缁忓巻杩囧ソ澶氭銆3骞村墠杩欎竴鐐瑰畬鍏ㄦ敼鍙樹簡锛岃繖涔熸槸鎴戜粖澶╂兂鍦ㄨ繖閲屽垎浜殑銆

涓鏃︿綘寮濮嬫妸浣犵殑Affiliate Marketing鑱屼笟褰撴垚涓椤归暱鏈熶簨涓氭潵鍋氾紝鑰屼綘涔熸墦绠楀湪鍏朵腑娣疯抗濂藉嚑骞达紝浣犲氨浼氬紑濮嬭冭檻寤虹珛璧勪骇銆備綘涓嶆兂鎴愪负浣犺嚜宸辨搷浣滅殑鐡堕鍚э紵
姣忎竴椤硅祫浜х殑寤虹珛閮芥槸浠庢姇璧勫紑濮嬨備綘涓洪暱鏈熻幏鐩婅屼綔鐭湡鎶曡祫銆備竴涓潪甯告湁瓒g殑鍟嗕笟妯″紡鏄粡甯告ф敹鍏ワ紝杩欎篃鏄疨IN submits锛宒ating锛宑asino锛実ames锛宒iet锛宻kin锛宮uscle鈥︹︿箣绫荤殑鍏徃璧氶挶鐨勬柟娉曘
鐪嬫槑鐧芥垜璇寸殑鎰忔濅簡鍚楋紵姣忎竴涓ぇ鐨剉ertial 閮戒緷璧栫粡甯告ф敹鍏ャ備粬浠埄鐢ㄦ垜浠珹ffiliate浣滀负鐭湡鎶曡祫锛圕PA灏辨槸鎶曡祫锛夋潵浣垮叾闀挎湡鑾风泭銆備絾鏄綘鍙煡閬撲綘涔熻兘浠庝綘姝e湪璺戠殑寰堝offer涓婅幏寰楃粡甯告ф敹鍏ヨ幏鐩婏紵
杩欏彨鍋歊ev Share妯″瀷銆

Rev Share锛屾垨鑰呭叏绉版槸Revenue Share锛屽熀鏈殑鍚箟灏辨槸浣犱粠浣犱负Y鍏徃鍒涢犵殑鏀剁泭涓幏寰梄%鐨勬彁鎴愩傝繖涓ā鍨嬪湪璧屽満/鍗氬僵甯傚満涓潪甯稿父瑙侊紝骞朵笖鎴戜篃鏄粠杩欎袱涓獀ertical涓涓娆℃帴瑙﹁繖涓ā鍨嬨傝屼笁骞村墠鎴戞湁涓涓笉鍚岀殑蹇冩併傛垜鎯宠蹇挶锛岃秺蹇秺濂斤紝鎵浠OI瓒婇珮瓒婂枩娆紒鎴戜竴涓湅鍙嬫潵璇锋眰鎴戝苟闂埌鎴戞槸鍚︽兂涓轰綋鑲叉娂娉ˋffilaite Program鍋氫竴涓狫V鈥︹
闂洖鍒颁粖澶╋紝涔熷氨鏄2骞村崐涔嬪悗锛氬畠浠嶇劧鍦ㄤ负鎴戝垱閫犺嚦灏戞瘡鏈5l娆х殑鏀跺叆銆傝屾垜瀹為檯涓婂暐涔熸病骞诧紒

鍦ㄧ涓娆$湅鍒癛ev Share鐨勭粨鏋滀互鍚庯紝鎴戝紑濮嬮噸鏂版濊冩垜鐨凙ffialite Makering绛栫暐銆
鎴戜竴鐩村ぇ閲忕殑鍦ㄨ窇dating锛屽苟涓斿緢澶氬叕鍙革紙濡傛灉浣犵殑閲忓緢澶х殑璇濓級浼氭兂瑕佸拰鎴戜竴璧蜂互Rev Share妯″紡鍚堜綔銆傚鏋滀竴涓猟ating鍏徃鍙互缁欎綘$5涓涓猯ead锛屼綘鍙互纭畾鐨勬槸涓涓鎴风殑闀挎湡浠峰间竴瀹氬弻鍊嶄簬姝ゃ
浣犲彲浠ョ‘淇濊川閲忓悧锛熼偅涔堣繖涓环鍊肩敋鑷宠兘杈惧埌$15銆傚鏋滀綘鐨凴ev Share姹囨姤鑳借揪鍒50%锛岄偅涔堝叾涓綔鍔涘彲鎯宠岀煡銆備笉杩囦綘闇瑕佷竴涓潥鍥虹殑鐜伴噾娴佹敮鎾戯紝浣嗘槸浠庨暱鏈熸潵鐪嬶紝杩欎釜鏄煎緱鐨勩

鎬荤粨涓涓嬩负浠涔堜綘搴旇鏈変竴涓熀浜嶳ev Share鐨刢ampaign

鈥 琚姩鏀跺叆
鈥 浣犵殑鍟嗕笟璧勪骇鍙互鍒涢犱环鍊
鈥 闈炲父婵鍔
鈥 浣犺嚜鍔ㄧ殑寮濮嬩笓娉ㄤ簬鑾峰緱鏇撮珮璐ㄩ噺
鈥 浣犱互姝ゆ垚涓轰簡鍏徃鐨勫晢涓氫紮浼
鈥 闀胯繙鐨勬濊

#濡備綍骞宠 Rev Share 鍜 PPL

濡傛灉涓涓猚ampaign浠婂ぉ灏辫兘璧氶挶锛岄偅涔堜綘鑲畾鏇存効鎰忔姇鍏ヨ繘鍘汇傝繖涔熸槸璁╂垜浠叴濂嬬殑鍘熷洜銆
浜忔瑺鐨勬儏缁埡婵浼氳浣犲闀挎湡鐩爣鎰熷埌鐤叉儷鎵浠PL妯″瀷涓粛鐒舵湁寰堝鐨勪环鍊笺

涓涓ソ鐨勭瓥鐣ュ氨鏄贩鍚圧ev Share鍜孭PL鍦ㄥ悓涓涓猚ampaign閲屻

鎴戠煡閬撳緢澶氱殑Affiliate瀵逛粠Pay-per-sale鐨勬畫缇瑰喎鐐欎腑鎸栨帢鏀剁泭鏈夌潃鍏磋叮銆傚綋鐒讹紝杩欐槸杩蜂汉鐨勩備綘鍙互璧氬埌$100鑰屼笉鏄$4銆
浣嗘槸杩欎粛鐒舵槸涓閿ゅ瓙涔板崠銆

Rev Share瑙i攣浜嗗墿浣欐墍寰楋紙residual income锛夛細涓鍙笅閲戣泲鐨勯箙銆

瀹㈡埛甯︽潵鐨勬案涔呮ф綔鍦ㄦ眹鎶ユ垚浜嗕綘鐨勫潥寮虹洘鍙嬨傚苟涓旇嚜鐒剁殑锛屽畠涔熷嚮閫浜嗕互寰鎴戜滑鎵闈复鐨勬晫浜猴細鐐规崯鍜屾棤澶勪笉鍦ㄧ殑绔炰簤銆備綘鍙互閫氳繃鑾峰緱闀挎湡绱Н浠峰硷紙LTV锛夋潵鑾峰彇澶ч噺璐㈠瘜鑰屼笉鏄棩澶嶄竴鏃ョ殑鍑剁寷濂楀埄銆

浣犺兘鎯冲埌涓涓狿PL妯″紡鐨勫彲闈犳浛浠o紝瀹冨彲浠ョ粰浣犲鍔犺秴杩300%鐨凴OI浠呬粎閫氳繃鏃堕棿鍜岃愬績鑰屽埆鏃犲叾浠栵紵
濡傛灉鍙互锛屾垜绗竴骞叉帀瀹冦傛垜缁欏嚭鐨勬渶鍚庡缓璁槸锛
鎯充竴鎯冲墿浣欐墍寰楋紙residual income锛夈
鎯充竴鎯冲墿浣欐墍寰楋紙residual income锛夈
鎯充竴鎯冲墿浣欐墍寰楋紙residual income锛夈
鎯充竴鎯冲墿浣欐墍寰楋紙residual income锛夈
鎯充竴鎯冲墿浣欐墍寰楋紙residual income锛夈
璁ょ湡鐨勨斺旀兂涓鎯冲墿浣欐墍寰楋紙residual income锛夈

姣忎竴澶╅兘鏄鍒╃帺瀹舵柊鐨勫紑濮嬶紱涓涓柊鐨勯粠鏄庛

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