创意思维:如何把点击变成转化【Affiliate marketing 完全指南】(43) ... ...
鎴戜滑璇存湁寰堝Affiliates鍙互鎺ㄥ箍鐨剉erticals銆
鎴戜滑涔熻璁轰簡浣犲彲浠ョ敤鏉ュ疄鐜發ead鍜岄攢鍞殑娴侀噺绫诲瀷銆
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濡傛灉杩樻槸娌℃湁锛岄偅灏辨敞鍐屽嚑涓仈鐩燂紝鍜屼綘鐨凙M璋堣皥锛屽啀鍜屾湰涔︿箣鍓嶇珷鑺傝鐨剉erticals鍜屾祦閲忔簮鐨勬荤粨鏂囩珷瀵规瘮鐫鐪嬬湅銆備綘浼氱湅鍒颁粈涔堬紵鍝簺鐑棬鐨刼ffer鑳藉鍜屼綘鎷ユ湁鐨勬妧鑳藉尮閰嶈捣鏉ワ紵
涓嬩竴姝ュ氨鏄墽琛屻
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鍦ㄦ湰绔犱腑锛屾垜浠細璁蹭竴浜涜浣犳垚涓烘垨鑰呯獊鐮存垚涓轰竴鍚岮ffiliate鐨勫叧閿蹇点
杩欎簺姒傚康鍖呮嫭锛
鈥 Landing pages
鈥 椹卞姩閿鍞殑Angles
鈥 杞寲娴佺▼
鍙槸鐭ラ亾鑳芥帹骞夸粈涔堬紝鍙互鍦ㄥ摢閲屾帹骞挎槸涓嶅鐨勩
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浠庤瀹㈡埛绌胯秺涓涓攢鍞瓼unnel骞朵笖璁╀粬浠帍鍑洪挶鏉ョ殑瑙掑害锛孉ffiliates鏄叏鐞冩渶鍏烽潻鏂扮簿绁炵殑钀ラ攢浜哄憳銆
浠栦滑鏄浣曞仛鍒扮殑锛
杩欏氨鏄垜浠帴涓嬫潵瑕佸紕娓呮鐨勩
涓婚鍏跺疄鍜屼换浣曚簰鑱旂綉钀ラ攢閮芥湁鍏宠仈锛屽苟涓嶅彧鏄傜敤浜嶢ffiliate Marketing銆
璁╂垜浠厛浠庡垱鎰廎unnel鏈韩璋堣捣銆
#涓涓垱鎰廎unnel鐨勭洰鐨
涓鏃︿綘鎷垮埌浜嗕綘鐨凙ffiliate閾炬帴锛岀劧鍚庡噯澶囨帹骞胯繖涓猳ffer锛屼綘灏遍渶瑕佸湪涓や釜鏂规硶涔嬮棿浣滃喅瀹氾細
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濡傛灉浣犳兂璞℃垜浠殑浠峰兼槸鍙戦佸鎴凤紝鎴戜滑蹇呴』鍋氫簺浠涔堟潵鑾峰緱鍟嗗灏氭湭鎯冲埌鐨勯偅浜涘鎴枫
閫氳繃鐩撮摼锛岀畝鍗曠殑鎵斾笅涓涓摼鎺ョ劧鍚庢妸鐢ㄦ埛鐩存帴閫佸埌Affiliate offer锛屾垜浠彁渚涚殑浠峰间负闆躲
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閫氳繃鐩撮摼鎴戜滑鏄彲浠ヤ粠浜媋ffiliate Marketing璧氶挶锛涢氳繃涔板箍鍛婄劧鍚庣洿鎺ユ妸鐢ㄦ埛璺宠浆鍒板晢瀹堕偅閲岋紱浣嗘槸瓒婃潵瓒婄綍瑙併
鍗充娇杩欎釜鏄彲鑳界殑锛屾垜骞朵笉纭畾瀹冩槸閭g鑳借鎴戣垝鏈嶇殑鎸囨湜闈犲畠鍋氬埌閫浼戠殑涓绉嶅晢涓氭ā寮忋
鍏ュ彛鐨勯殰纰嶆槸璺笂鍧″害鐨勫ぇ灏忋
鐞嗚涓婏紝浠讳綍affiliate閮藉彲浠ュ鍒朵綘鐨勬ā寮忔潵杈惧埌鍚屾牱鐨勭粨鏋溿
鎵浠モ︹︽垜浠娇鐢╨anding page鏉ュ鍔犳垜浠殑浠峰笺
澶ч儴鍒嗘垚鍔熺殑affiliate campaign浣跨敤landing page鏉ヨ繘琛宎ffiliate offer鐨勫敭鍓嶉鐑紝澧炲姞offer鎻愪緵鐨勪骇鍝佹垨鏈嶅姟鐨勬复鏈涘害锛屽苟涓旀渶缁堝疄鐜拌浆鍖栥
landing page缁欐垜浠竴绉嶅鍔犻攢鍞摼浠峰肩殑鑳藉姏銆
鎬濊冧竴涓嬩负浠涔堣繖寰堥噸瑕併
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鍦ㄤ粬鐩镐俊杩欎簺澹版槑涔嬪墠锛岄渶瑕佸畨鎶氫粬閫昏緫澶ц剳鐨勫己鐑堣川鐤戙
浠栧繀瀹氫細瀵瑰晢瀹剁殑澹版槑杩涜鈥滅爺绌垛濓紝鎴栬呮壘鍒扮ぞ浜よ瘉鏄庢潵璇存槑杩欎釜浜у搧涓嶆槸瀹屽叏鐨勫瀮鍦俱
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杩欏氨鏄洿閾惧唴鐢熺殑涓绉嶉闄┿
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鑰宭anding page灏辫兘澶熺粰鎴戜滑鏇村ソ鐨勬姄鍑虹敤鎴风棝澶勶紝璁╀粬浠湪璐拱浜у搧鍓嶅氨鑳藉瀵逛骇鍝佸仛鍑鸿冻澶熺殑鐮旂┒鍜岃璇嗐
鎵鏈変粬浠彲鑳藉鍚慓oogle鐨勭悊鐢扁︹
閭d簺鐞嗙敱锛屾垜浠湪浠栦滑杩樻湭鐪嬪埌浜у搧琛ㄥ崟涔嬪墠灏辫繘琛屽厖鍒嗙殑鎶氭叞銆
鏁堟灉灏辨槸锛屾垜浠搷鎺т簡鏁翠釜鐮旂┒鐨勮繃绋嬨
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瀵逛簬澶ч儴鍒嗕汉鏉ヨ锛岃繖灏变笉鏄釜闂銆傛垜浠俊浠荤涓夋柟鎻愪緵鐨勫悎鐞嗙殑鎺ㄨ崘锛堟垨鑰呰鍛婏級銆
Affiliate Marketing璇曞浘鐮磋В浜轰滑瀵逛竴涓ソ鐐瑰瓙鐨勮瘉鎹殑闇姹傘
鎵浠ヤ綘灏变細鐪嬪埌閭d簺landing pages琛ㄧ幇鐨勫ソ鍍忎竴涓潵鍛ㄨ竟鐔熶汉鐨勫弸濂界殑FAQs锛氫换浣曚綘鍙兘涓嶄細璐拱浜у搧鐨勭悊鐢憋紝鎴戜滑閮戒細鐢ㄤ竴涓冻澶熺殑璇存湇鐞嗙敱鏉ュ憡璇変綘搴旇璐拱銆
浜嬪疄涓婏紝鎴戜滑鍑犱箮涓嶄細璇撮偅浜涘父闂棶棰橈紙FAQs锛夈
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瀹冨氨鏄湁鐢ㄣ
Affiliate Marketing瀛樺湪浜庤繖浜涗汉绫婚昏緫鐨勭湡绌哄尯鍩燂紝骞朵笖涓璺即闅忕潃鍒╃泭銆
褰撲綘璇曞浘澶磋剳椋庢毚鍑轰竴涓猯anding page锛屼笉瑕佸浛浜庘滄妧鏈濋渶姹備互鍙婂叾浠栧悇绉嶆病鐢ㄧ殑閬撳惉閫旇鐨勬枃妗堝畬缇庝富涔夈
#鐢ㄩ氫織鐨勬柟寮忔潵璇
鎵鏈夋垜浠仛鐨勫氨鏄竻闄ら攢鍞亾璺笂鐨勯殰纰嶏紝鍙閫傚悎浜庣壒瀹氱殑offer锛屾墍鏈夋帾鏂介兘鍙互閲囩撼銆
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鈥 杩欎釜浜у搧鏈夋晥鍚楋紵
鈥 瀹冨畨鍏ㄥ悧锛
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Affiliates鍙戞槑浜嗕竴浜涚嫭鍒涚殑landing page鏉ヨВ鍐宠繖浜涢【铏戙
鎴戜滑鐪嬬湅鍏朵腑涓浜涖
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